11/23/2022 | Hotels

Attractive hotels with value-add potential in the heart of the Swiss Alps for sale

Swiss Alps. In the current market environment, Europe's leading hotel real estate expert Christie & Co recognises an increased demand for hotel properties with value-add potential and alternative uses. At the same time, many investors are also focusing on resort hotels in established holiday destinations. The properties currently for sale in Arosa and Scuol fulfil both requirements.


Due to its location in the centre of Europe and its resistance to crises, Switzerland is still one of the most interesting investment markets worldwide for national and international investors. In addition, the Swiss hotel market navigated through the COVID-19 pandemic better than the European average, which has further fuelled the already high investor interest in resort hotels. In addition to an attractive location, the main focus is on value enhancement opportunities and flexible re-use options. Currently, Christie & Co is marketing a number of properties that meet these requirements.

Robinson Club Arosa is located in the Arosa-Lenzerheide ski area, one of the most popular Alpine destinations in Switzerland. The ski region was voted Switzerland's best skiing and snowboarding destination in 2021/2022 with its 225 kilometres of slopes and is also experiencing a strong increase in demand among sports enthusiasts and families in summer with its bike kingdom, hiking trails and various attractions. The hotel, which has been run as a Robinson Club Hotel since 1991, has a total of 134 timelessly furnished single and double rooms as well as a staff house for 67 employees. Due to the expiring contract with the operator and the associated possibility of repositioning, the hotel represents a high potential for value appreciation.

The historic Hotel Schweizerhof Vulpera is located in the well-known tourist resort of Scuol, which is known nationwide as a year-round destination. The traditional spa village is characterised by its outstanding architecture and the multitude of leisure facilities, which are guarantees for the tourist attractiveness in the region. The hotel offers a total of 128 guest rooms, 2 restaurants with a total of 345 seats, a lobby bar, a night club and a staff house for 70 employees. The property is being sold as vacant possession and offers a unique opportunity for alternative uses, for example in the care sector.

"With both hotels, interested parties have the opportunity to invest in top value-add products and realise sustainable, significantly increased returns through repositioning," concludes Miguel Sauter, Consultant Investment & Letting at Christie & Co.

Interested parties are invited to directly contact Christie & Co in Munich. The transaction is taking place in a structured sales process and is commission-free for the buyer. The properties can be acquired both as individual transactions and as portfolio transaction with further hotels in Austria.